Five Things You Can Fix on Social Media in Five Minutes

Social media can feel like its own full time job, but it doesn’t have to. You don’t need a perfect grid or a content plan that looks like it came from a marketing agency. Sometimes the best thing you can do is take five minutes between clients and make one small improvement. These little shifts make your account clearer, more welcoming, and easier for families to navigate.

Here are five small but mighty updates you can do in the time it takes to drink your coffee.

1. Refresh your bio

Your bio is your storefront window. If it doesn’t tell people who you are and where you are, they’re gone. Keep it simple, warm, and clear. Think of it like introducing yourself in real life. You wouldn’t say seventeen things. You’d say a few that matter.

2. Add your website link

This sounds obvious, but many birth centers forget it or link to something outdated. Add the link that makes life easiest for your families. A tour form. A contact page. Something that helps them take action without searching.

3. Pin your best post

Your pinned post is prime real estate. Think about what someone should see first when they find you. A tour video. A welcome message. Something that feels like an invitation into your care.

4. Update your profile photo

A clear logo or friendly team photo instantly builds trust. Don’t overthink it. You just want something that feels like you.

5. Clean up your highlights

Your highlights are the shelves in your digital waiting room. Keep them organized and current. Remove old graphics that no longer match your brand. Keep the ones that answer common questions.

These tiny updates might seem simple, but they make a big difference. When your social media feels clean and easy to navigate, people stay longer. They explore more. And they’re more likely to reach out. That’s the quiet power of good midwife marketing. Small steps that add up over time.