Let’s Be Realistic #7: Sending a Year-End Thank You Email to Your Clients

There’s a lot of advice out there in the birth business world, and much of it is unrealistic, spun by people trying to get you to spend big money on services you do not need. The truth is, there are plenty of small, realistic ways to get your birth business noticed without breaking the bank. That is exactly why I started the Let’s Be Realistic series, to show you tried and true, down to earth ways to market your birth business. No frills, no gimmicks, just simple and actionable steps to help improve your marketing in 2025 on a small budget. In this series I am going to walk you through each step. And if you need any help, you know where to find me.

This series was born out of all the sales calls I have had where I have to start with “let’s be realistic.” The truth is, we all want to jump in, fix everything at once, and spend 2025 becoming a marketing guru. But that is not sustainable or realistic. So what are the marketing goals that you can actually reach in 2025? That is what I am going to share with you in this series. Small ways to take steps in the right direction without burning yourself out.

Sending a Year-End Thank You Email to Your Clients

The end of the year is the perfect time to connect with your clients in a meaningful way. A simple thank you email is one of the easiest and most effective tools you have. It costs nothing but a little time and can leave a lasting impression that keeps you top of mind going into the new year.

The key is to make it personal. Skip the generic “thank you for your business” message that feels like it could have been sent to anyone. Instead, write in the same voice you would use if you were talking to them in person. Share one or two highlights from your year — maybe a milestone your practice reached, a community event you loved, or something that made you especially proud.

It is also a good time to share something small that is coming in the year ahead. You do not need to give away all the details, but hinting at upcoming classes, events, or services can build anticipation.

Adding a photo of your team or your space makes the message even warmer. People connect with faces, and it helps them feel part of your community.

You can also give them a simple way to engage back with you, like leaving a review, following your social media, or signing up for an upcoming event. Keep the tone light and sincere so it feels like a conversation, not a marketing push.

A year-end thank you email is about connection. It shows your clients they matter, that you notice their support, and that you value the relationship beyond appointments or services.

What’s one personal detail you could add to your thank you email this year to make it feel like it was written just for your clients?