Let’s Be Realistic: Post #4 – How to Use Client Questions to Create Endless Content

There is a lot of advice out there in the birth business world, and much of it is unrealistic, spun by people trying to get you to spend big money on services you do not need. The truth is, there are plenty of small, realistic ways to get your birth business noticed without breaking the bank. That is exactly why I started the Let’s Be Realistic series, to show you tried and true, down to earth ways to market your birth business. No frills, no gimmicks, just simple and actionable steps to help improve your marketing in 2025 on a small budget. In this series I am going to walk you through each step. And if you need any help, you know where to find me.

This series was born out of all the sales calls I have had where I have to start with “let’s be realistic.” The truth is, we all want to jump in, fix everything at once, and spend 2025 becoming a marketing guru. But that is not sustainable or realistic. So what are the marketing goals that you can actually reach in 2025? That is what I am going to share with you in this series. Small ways to take steps in the right direction without burning yourself out.

How to Use Client Questions to Create Endless Content

If you have ever sat down to post on social media or write a blog and had no idea what to say, you are not alone. One of the easiest ways to never run out of ideas is to use the questions you already get from your clients. These questions are gold because they tell you exactly what people want to know.

Every time a client asks you something, there is a good chance others are wondering the same thing. By answering these questions in your marketing, you are not only saving time, you are also creating content that is highly relevant and helpful.

Start by paying attention during consultations, prenatal visits, postpartum visits, and even in casual conversations. Write the questions down. You can keep a simple list in your phone or in a notebook. Over time you will notice patterns. Maybe you hear the same question about water birth, birth center safety, or what to expect during postpartum care. Each one of these can become a post, a blog, a video, or even a handout for your clients.

When you create content from client questions, answer them in the same way you would in person. Keep it conversational and straightforward. This builds trust because people see that you are willing to share your knowledge freely and clearly. It also positions you as the go to source for accurate and reassuring information in your community.

You can also stretch one question into multiple pieces of content. For example, if someone asks “What should I pack for my birth center birth?” you can create a social media post with your top items, a blog with a full packing list, and a short video showing your personal recommendations. One question suddenly becomes weeks of content without extra effort.

Another benefit of using client questions is that it helps with search engine optimization. If someone is searching that same question online, having it answered clearly on your website or social media increases the chance they will find you. Use plain language and be specific so both people and search engines understand exactly what you are talking about.

The best part is that this method is completely free and always relevant because it comes directly from the families you serve. It ensures your marketing stays connected to real needs rather than random trends.

What is one question you hear from clients all the time that you could turn into your next post or blog?