Let’s Be Realistic: Post #6 – How to Create Social Media Content in Just One Hour a Week

There is a lot of advice out there in the birth business world, and much of it is unrealistic, spun by people trying to get you to spend big money on services you do not need. The truth is, there are plenty of small, realistic ways to get your birth business noticed without breaking the bank. That is exactly why I started the Let’s Be Realistic series, to show you tried and true, down to earth ways to market your birth business. No frills, no gimmicks, just simple and actionable steps to help improve your marketing in 2025 on a small budget. In this series I am going to walk you through each step. And if you need any help, you know where to find me.

This series was born out of all the sales calls I have had where I have to start with “let’s be realistic.” The truth is, we all want to jump in, fix everything at once, and spend 2025 becoming a marketing guru. But that is not sustainable or realistic. So what are the marketing goals that you can actually reach in 2025? That is what I am going to share with you in this series. Small ways to take steps in the right direction without burning yourself out.

How to Create Social Media Content in Just One Hour a Week

Social media can feel like an endless cycle. You sit down to post, stare at the blinking cursor, and wonder where all the time went. The good news is you do not need to spend hours a day on it to keep your birth center or women’s health practice visible. With a little planning, you can create a full week’s worth of content in just one hour.

Start by keeping a running list of ideas. Every time a client asks a question, you think of a helpful tip, or you take a photo worth sharing, jot it down in your phone. That way you are not starting from scratch each week.

Pick one day to create all your posts at once. This can be as simple as three short captions, a couple of photos, and a reminder about a service or class you offer. Use templates in free tools like Canva so you are not reinventing your graphics every time.

Batch your work. Write your captions first, then add your photos, then schedule them. Most social media platforms let you schedule posts for the week ahead, or you can use a free scheduler to make it even easier.

Repurpose what you already have. A blog post can become multiple social media posts. A photo from last year’s event can be paired with a new caption. A client testimonial can be shared on Instagram, Facebook, and in your email newsletter.

The secret is to keep it simple and consistent. You are better off posting three thoughtful, on-brand pieces a week than trying to force daily content that leaves you burned out.

Here is the truth. Social media should work for you, not take over your life. With one focused hour a week, you can keep showing up for your audience while still having plenty of time for the work you love.

What is one small system you could put in place this week to make your social media content easier to create and manage?